Brand Awareness Tip

Here is a quick tip to help you manage your brand's appearance and search rankings on the web.

When you open your browser to perform a search, it is proactively trying to find content for you based on everything it knows about you. This includes information from previous searches and websites that you have visited. By doing this it makes the content you find more relevant. 

The problem is when you are attempting to search your brand, the browser will already know what you want to see because, as mentioned before, it has seen you visit your website or similar website and it has watched you perform searches along the same topic. Therefore it will be apt to show you what it thinks you want to see.

The way to get around this is to use an incognito tab when you perform your search. That way you are more likely to see what others see when they are searching for your business or for businesses in your industry. 

Sometimes your search results will be the same between the two tabs.  If you search and your business or brand is showing up on the first page in both tabs, then good job! However,  if you search and it's not, you have a lot of work to do.

Make sure you try different search terms to verify that your web presence is casting a large enough net to catch the customers you are trying to reach.

Thanks for reading and as always, if you like it, share it

My name is Joe and I am the owner of Style Guy Wardrobe Consulting. At Style Guy, We Make Looking Good Look Easy. Check me out at:

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